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AWeber is an easy-to-use email marketing that allows business owners and entrepreneurs to cultivate relationships with their customers. Since 1998, AWeber has been the email engine powering the growth of organizations around the world, including leading sites like Social Media Examiner and ProBlogger and industry influencers such as Peter Shankman and Ann Handley. Today, more than 100,000 businesses, entrepreneurs, agencies and nonprofits are making the most of AWeber’s sophisticated segmentation and analytics capabilities, extensive template libraries and industry-leading deliverability and live support. Email marketing doesn’t have to be intimidating. You just have to know how to do it right. This guide covers everything from planning an email marketing strategy to growing your email list to optimizing your emails for success. If you’re brand new to email marketing (or just looking to give your campaigns a boost), this guide will help you get started and attain the results you actually want. We’ve tapped into real-world examples to give you inspiration and even asked our industry friends to share their tips for email marketing success. Create real connections with your community through email and grow your business in the process with The Ultimate Guide to Email Marketing.
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Get your email Toolkit, including an email strategy template, email content calendar and more! Plus, get a PDF version of the guide. This blog post is the first installment of our new series, The Ultimate Guide to Email Marketing. Over the next eight weeks, we’ll feature a new article a week that covers a specific area of focus in email marketing! Want a sneak peek into the content? Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems. Did you know that, according to report findings, 66 percent of online consumers made a purchase as a result of an email marketing message? That’s one percentage point higher than the number of consumers who made a purchase as a result of receiving a message through direct mailings like letters, catalogues, or postcards.
Furthermore, the age demographic with the highest percentage of purchases might surprise you! One might expect the young, hip 18-24 year-old age group to be doing the most shopping influenced by email, but in fact, their 65% was beaten out by consumers aged 45-54, of whom a whopping 71% made a purchase influenced by an email marketing message. Considering the rise in use of mobile devices over the last four years, consumers are continuously becoming more comfortable with making on-the-go purchases. In fact, it is estimated that commerce transactions will reach $3.2 trillion in the next three years, according to Juniper Research. Email marketing is the lifeblood of any business. If you don’t have a solid email marketing strategy, then you hate money. Email isn’t going anywhere and is still one of the best ways to move a lead to a prospect, a prospect to a buyer and a buyer to a consistent customer.
In the rest of this article, we’ll cover other ways you can use email marketing to grow your business and reach more people. There are a number of ways in which email can help drive revenue and nurture customer relationships that grow your business. At the end of the day, the success of your business relies on your ability to connect with people and motivate them to buy your product or service. And when you use email to help achieve that goal, you gain an opportunity to meet people where they are, build relationships, establish trust, prove your value and convince them to take action when they’re ready. So how exactly does email accomplish all of this? Here are six ways email can help transform your business: